Registration: 8:30–9:00 am BRT

Conference: 9:00 am–12:30 pm BRT


WHN São Paulo

2018 WHN Conference in São Paulo. (Image: Mario Miranda)

2022 AS/COA Women's Hemispheric Network Conference: São Paulo

Private- and public-sector leaders will gather in the Brazilian business hub to discuss how innovation can be a means for inclusion and empowerment.

Registration: 8:30–9:00 am BRT

Conference: 9:00 am–12:30 pm BRT


WHN São Paulo

2018 WHN Conference in São Paulo. (Image: Mario Miranda)


The AS/COA Women’s Hemispheric Network and Latin American Cities Conferences present:

Innovation as a Catalyst for Women’s Empowerment

Inovação como forma de empoderamento feminino

Join AS/COA Women's Hemispheric Network as we return to in-person programs for our third São Paulo conference. The conference will include keynote remarks and two panel discussions: one on financial inclusion and entrepreneurship, and the other on risk taking and making innovative decisions.

Executives will share lessons learned and offer advice to participants. The program culminates with an interactive Table Leader Session with industry leaders. These conversations—a highlight of our WHN Conferences—will allow participants to engage directly with a leading executive, ask questions, and network with fellow conference participants.


  • Marina Anselmo Schneider, Partner, Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados
  • Patricia Borges, Executive Vice President, Brazil, Uruguay, and Paraguay, Diageo 
  • Alex Carreteiro, CEO, PepsiCo Brazil Foods
  • Flavia Lima, Diversity Editor, Folha de S.Paulo
  • Rachel Maia, Founder and CEO, RM Consulting and Former CEO, Pandora
  • Diana Mejía, Financial Inclusion and Education Specialist, CAF Development Bank of Latin America
  • Daniela Milanese, Editor for Portuguese Service, Bloomberg News
  • Laís Muniz, Marketing and Communications Coordinator, WE Impact
  • Júlia da Motta, Coordinator for Economic Development and Labor, City of São Paulo
  • Karina Saade, Country Head, Brazil, BlackRock
  • Adriana Quintas, Head of Culture, Diversity, Equity, and Inclusion, General Motors
  • Ragnhild Melzi, Vice President, Americas Society/Council of the Americas

Note: This conference will be in Portuguese.

The keynote address and panel conversations will be recorded and available to view at on our website after the event. The interactive Table Leader Sessions will be off-the-record and only available to in-person participants.

This conference is at capacity. The program is private and open to AS/COA members and special guests only. 

Follow the discussion on Twitter: #CouncilBR #womenASCOA | @ASCOA

Event Information: Luisa Horwitz |
Sponsorship Opportunities: Ana Calderon |
COA Membership Opportunities: Miranda Gastelum |


The agenda below is in Brasília time.

Download a PDF of the agenda.

Baixe um PDF da agenda.

8:30 to 9:00 a.m. Registration & Continental Breakfast

9:00 to 9:05 a.m. Welcoming Remarks

9:05 to 9:20 a.m. Opening Keynote

9:20 to 10:05 a.m. Panel I | Financial Inclusion and Entrepreneurship: Closing the Gap

Among startups focused on innovation, only 4.7 percent are founded exclusively by women. Even as the number of female entrepreneurs continues to grow, gender parity in the industry remains largely unrealized. What are factors that contribute to this reality? What challenges do women face in accessing credit? How does the venture capital industry, still largely male-dominated, perpetuate this inequality? How can women use their unique perspective and voice to build their business, in spite of these challenges? Entrepreneurs and innovators will discuss these and other topics including financial planning, innovation, and the role of government in the entrepreneurial ecosystem.

10:05 to 10:35 a.m. Networking & Coffee Break

10:35 to 11:20 a.m. Panel | Innovative Decisions: When is the Risk Worth It?

Research shows that women tend to be more conservative in their financial decision-making compared to men. Can being more cautious or risk-averse have an impact on your career? How do you deal with the persistent “imposter syndrome” that can prevent people from making bolder and more assertive decisions? How can you reinvent yourself within your company? When is the best time to change careers and how can you best plan for it? How do you deal with failure and use it as a learning for success? How can we solve complex problems in creative and innovative ways? A group of leaders will share their experiences of thinking outside the box and taking risks to advance their careers.

11:20 a.m. to 12:30 p.m. Table Leader Session & Takeaways (This portion of the program will be off the record)

The Table Leader Session is an opportunity for networking, mentoring, and exchanging experiences among conference participants. Conversations last about 45 minutes at tables of approximately 8 participants. The Session also provide an opportunity to discuss issues raised by speakers during the panels, seek career advice from industry leaders, and share one’s own professional experience. After the discussions, some of the table leaders will be invited to share conclusions and impressions of their respective conversations with the audience.


Daniela Milanese
Editor, Portuguese Service, Bloomberg News

Daniela Milanese is a financial journalist with more than 25 years of experience covering Brazilian markets and economy. She joined Bloomberg News in 2015 in Sao Paulo, where she leads the Portuguese local language team, and is the co-leader for Bloomberg Women's Community. Prior...

Nathalia Rodrigues
Founder and CEO, Nath Finanças

Nathalia Rodrigues is an entrepreneur and creator of the Nath Finanças platform. Her aim is to make financial education accessible and dialogues mainly with the low-income audience, whether students, interns, unemployed people, or workers who earn a minimum wage. Her goal is for...

Rachel Maia
Founder and CEO, RM Consulting

Rachel Maia is founder and CEO of RM Consulting, a firm focused on the S of ESG and leadership. Previously at Tiffany & Co., Maia led the company's entry into the Brazilian market and managed all financial aspects of Tiffany's growth as Brazil's CFO. After establishing Tiffany &...

Láis Muniz
Marketing and Communications Coordinator, WE Impact

Jornalista com mais de 7 anos de experiência em Comunicação Corporativa e Inbound Marketing, lidera a área de Comunicação & Marketing da WE Impact, primeira venture builder dedicada a mulheres líderes de startups, junto a seus diferentes públicos - startups, hubs de inovação...

Marina Anselmo Schneider
Partner, Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados

Marina Anselmo is a partner at Mattos Filho. Her practice focuses on domestic and international capital markets transactions, finance, and structured finance. She has represented virtually every major bank activity in Brazil’s capital and financial markets. Her experience...

Flavia Lima
Diversity Editor, Folha de S.Paulo

Flavia Lima is a diversity editor at Folha. She coordinated the newspaper's first two training programs aimed exclusively at black professionals (2021 and 2022). She was an ombudsman from May 2019 to May 2021. She was an economics reporter for Folha, Valor Econômico and Gazeta...

Karina Saade
Country Head, Brazil, BlackRock

Karina Saade is country head of Brazil. In this role, Saade is responsible for leading the Brazilian business including setting its strategy for growth, delivering the full suite of BlackRock products and services to Brazilian clients and engaging with key local stakeholders. She...

Ragnhild Melzi
Vice President, Public Policy Programs and Corporate Relations, Americas Society/Council of the Americas

Ragnhild Melzi is Americas Society/Council of the Americas’ vice president of Public Policy Programs and Corporate Relations. She provides leadership for the organizations’ international programming, which attracts top government officials, global business leaders, and prominent...

Alexandre Carreteiro
Presidente, PepsiCo Brasil Alimentos

Alexandre Carreteiro é Presidente da PepsiCo Brasil Alimentos, um dos 10 principais mercados da companhia globalmente e o segundo maior na América Latina, e ingressou na companhia em março de 2021.

Brasileiro, Alexandre tem bagagem riquíssima de mais de duas décadas em empresas...

Adriana Quintas
Head of Culture, Diversity, Equity and Inclusion, General Motors

Adriana Quintas é hoje a líder de cultura e diversidade para a General Motors América do Sul, responsável pela estratégia de inclusão, equidade e diversidade na região. Nos últimos anos, tem liderado todo um movimento para atingimento do objetivo global da GM em se tornar...

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