8:30 am to 12:35 pm CT
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(Photo: Julia Salles)

2025 CFO Forum: São Paulo
Top chief financial officers will meet to explore Brazil’s evolving economy, tax shifts, workforce trends, and the future of data center investments.
Overview
This edition of Council of the Americas’ CFO Forums offers senior finance executives a unique opportunity to convene in São Paulo to examine the pressing issues shaping Brazil’s economic and business landscape.
Held in-person and off-the-record, this high-level gathering will address the country’s macroeconomic trajectory ahead of the 2026 elections, as well as delving into the implications of the upcoming tax reform, workforce management in a multigenerational era, and investment strategies in Brazil’s expanding data center sector.
Participants will engage directly with prominent economists, legal and tax experts, and senior executives from top firms navigating these transitions. All sessions will be conducted in English.
Registration: Natalia Posada at cfoprogram@as-coa.org
Program Information: Lorraine Campos at lcampos@as-coa.org
Sponsorship Opportunities: Cyndi Balladares at cballadares@as-coa.org
Note: This event is only open for senior finance executives (CFO, VP of Finance and Head of Treasury). If you are interested in sharing this invitation within your company, please contact cfoprogram@as-coa.org.
Agenda
2025 CFO Forum: São Paulo
8:30 a.m. to 9:00 a.m. | Registration & Breakfast
9:00 a.m. to 9:05 a.m. | Welcome Remarks
- Maria Lourdes Teran, Vice President & Head of AS/COA Miami Office
- Carlos Hawthorne, Managing Director, Head of GTS Corporate Sales Brazil
9:05 a.m. to 10:00 a.m. | Session I: Brazil's Economic Outlook
A senior economist will offer expert insights into Brazil’s current economic landscape and the outlook for 2026, as the country navigates a shifting global trade environment, prepares for presidential elections in the year ahead, and begins implementing new tax reform measures.
- David Beker, Head of Brazil Economics, LatAm Equity Strategy & LatAm Equity Research, Bank of America
10:00 a.m. to 10:45 a.m. | Session II: Navigating Brazil’s Tax Reform: Strategic Planning for CFOs in a Transition Period
Brazil is on the verge of a historic tax reform that has been discussed for many years, and approved in December 2023 by the country’s National Congress. The transition to the new model will unfold in multiple phases, with the most significant period for taxpayers expected between 2026 and 2032. How should CFOs prepare for this new scenario, and what should they expect?
- Erez Tucner, Shareholder, Greenberg Traurig
- Mattos Filho
- Ernest Young
10:45 a.m. to 11:05 a.m. | Networking Coffee Break
11:05 a.m. to 11:50 a.m. | Session III: The Financial Case for Multigenerational Teams
Today’s workforce spans multiple generations, each with distinct expectations, values, and work styles. How can finance leaders shape strategies that engage and support multigenerational teams? And how can they contribute to improving talent retention, increasing operational efficiency, and driving long-term financial performance to ensure their organizations remain competitive and future-ready?
- Mercer
- PayPal
- Hershey Company
- American Tower
11:50 a.m. to 12:35 p.m. | Session IV— Building Brazil’s Data Centers: Unlocking Investment & Growth & Digital Risks
With the rise of AI, energy demand is surging to keep pace with the rapid growth. As a country rich in renewable resources, Brazil is uniquely positioned to become a regional data center hub. How is this data center boom influencing CFOs' investment strategies in Brazil, and what are the key factors to consider?
- Cristine Spercel, Associate Managing Director, LatAm, Public, Project & Infrastructure Finance, Moody's
- Antonio Silveira, VP for Private Sector, CAF
- Werner Suffert, CFO, Ascenty
12:35 p.m. | Closing Remarks
Additional information of the agenda will be announced*