Panel: 4 to 5:15 pm ET

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COA Symposium: Consumer Behavior Trends Leading Business Transformation for a Post-COVID-19 Reality

COA hosts top leaders from the retail, beauty, technology, and finance industries as part of the 2020 COA Symposium and BRAVO Virtual Series. 

Panel: 4 to 5:15 pm ET

Cisco Webex
Online
Live Broadcast

Live broadcast

Share

(AdobeStock)

Overview

Join Council of the Americas for a high-level panel to hear from top leaders from diverse industries about the various ways in which consumer behavior is changing, and the impact it will have in companies’ efforts to adapt  and transform in a post COVID-19 era.

We’ll hear from the CEOs of two top multilatinas, as well as major multinational corporations, who will provide their insights on this matter from their specific industries’ perspective. From retail, to e-commerce and technology, these companies will lead the recovery of Latin America as they adapt to the new needs of consumers today.

Speakers:

  • Carlos Mario Giraldo, CEO, Grupo Éxito
  • Erika Herrero, CEO, Belcorp
  • Claudio Muruzabal, Chairman, SAP Latin America and Caribbean; President, SAP EMEA South
  • Walter Pimenta, Senior Vice President, Products and Innovation, Mastercard
  • Gabriela Frías, CNN en Español (moderator)

This panel is part of the 2020 COA Symposium and BRAVO Virtual Series: Leadership and Transformation in Times of Crisis. The series addresses the unprecedented challenges brought globally and regionally by the pandemic, as well as the various responses across sectors and stakeholders in order to reshape the post COVID-19 world.

Join the discussion on Twitter #BRAVObiz | @ASCOA

The program will be livestreamed on this website starting at 4:00 p.m. (EDT) on the day of the event.

AS/COA members can also register to participate in the panel via Webex, where they will have access to participate in a Q&A with the panelists.

If you’re a member and you’d like to register, please contact Cyndi Balladares at bravoprogram@as-coa.org.

For press inquiries, please contact mediarelations@as-coa.org.

Speakers

Erika Herrero
CEO, Belcorp

Erika Herrero became the chief executive officer of Belcorp in February 2018.  She began her career at Procter & Gamble, where she held a variety of marketing leadership positions in Latin America until April 2010 when she joined Belcorp as general manager in Colombia. Herrero...

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Carlos Mario Giraldo Moreno is a lawyer from the University of Medellín with a Master's degree in Law from the University of Tulane. He has also studied Strategic Management and Retail Planning at Babson College and refresher studies in Management and Marketing at Kellogg and...

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Claudio Muruzabal
Chairman, SAP Latin America and Caribbean; President, SAP EMEA South

Claudio Muruzabal is the president of SAP EMEA South, region comprising Southern Europe, the Middle East and Africa. He is also chairman, SAP Latin America and Caribbean. Muruzabal was named to these two roles in July 2020, following his five-year tenure as President of SAP Latin...

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Walter Pimenta
Senior Vice President, Products & Innovation, Mastercard

Walter Pimenta is currently senior vice president, Products and Innovation, Latin America and Caribbean region (LAC). In this role he is responsible for the development and implementation of strategies focused on Consumer Products, Digital Products, Acceptance Solutions, Small...

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Gabriela Frías
CNN en Español

Gabriela Frías is a Mexican journalist with over two decades of experience. Frias currently anchors Portafolio Global, a daily business program that seeks to open the doors to understanding global business news and economic trends that are shaping our world, including the fourth...

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In Partnership with
Platinum Sponsor
Gold Sponsor
Silver Sponsors
Mastercard
SAP
Softtek
Supporting Partners

CHUBB Latin America

Media Partners