Erika Herrero Bettarel is chief executive officer of Belcorp since February 2018. Originally from Venezuela, she graduated in Business Administration from the Universidad Metropolitana in Caracas. Erika started her career at Procter & Gamble in 1993, where she held different marketing leadership roles in Latin America until April 2010, when she joined Belcorp. She started at Belcorp as Colombia’s general manager, later becoming the sales and commercial corporate vice president with overall business responsibility for the operation and the sales organization of 15 countries. She is an advocate of women empowerment.