AS/COA and Apex-Brazil present our 2012 conference in São Paulo in order to discuss the new Brazilian economy and the opportunities and challenges of maintaining sustained growth while promoting innovation and competitiveness.
Follow the conference on Twitter: @ascoa.
São Paulo 2012
Posted on Wednesday, August 15, 2012 | By Rachel Glickhouse
President Dilma Rousseff said on Wednesday that the government will privatize billions of dollars worth of Brazil's railways and roads. ... Read More
Posted on Wednesday, August 8, 2012 | By Rachel Glickhouse
Given Brazil's economic growth and expanding middle class, American venture capitalists are flocking to the South American country to invest in start-ups.
Posted on Monday, July 30, 2012 | By Rachel Glickhouse
A leader in biofuel production, Brazil will build the world's first algae-based biofuel plant next year.
Brian C. Brisson
Minister Counselor for Commercial Affairs, Consulate General of the United States of America - São Paulo, Brazil
Brian Brisson is the minister counselor for commercial affairs for the U.S. & Foreign Commercial Service in Brazil, based at the U.S. Embassy in Brasilia. Brisson also directs the operations of the U.S. & Foreign Commercial Service’s five offices in Brazil: Belo Horizonte, Brasília, Recife, Rio de Janeiro, and São Paulo. Previously, he was the regional director for the Western Hemisphere in the U.S. Commercial Service from 2008 to 2011. Before coming to Washington, Brisson served as the commercial counselor for Argentina and Uruguay at the U.S.
Dr. Kenneth G. Herd
General Manager, Brazil Technology Center, General Electric
Dr. Kenneth G. Herd is the general manager for the GE Brazil Technology Center (BTC). Prior to his current role, Herd was the Global Technology Leader for the Material Systems Technologies at GE Global. He began his General Electric career in 1983, working on the development of GE’s first Magnetic Resonance Imaging (MRI) systems for GE Healthcare, moving to GE Energy in 1986 to develop high-performance generators. In 1988, he joined the Electro-Mechanical Systems Lab at GE Global Research to develop superconducting materials and devices.
Managing Editor, Emerging Markets, Bloomberg
Laura Zelenko is managing editor for emerging markets at Bloomberg in New York, responsible for more than 90 reporters and editors worldwide handling all debt, equity, and currency coverage from developing nations. A 19-year veteran at Bloomberg, Zelenko began with the company reporting from Prague, where she won an Overseas Press Club award in 1994 for her work on a series on global prime bank guarantee fraud. In 1998, she moved to Moscow to cover the nation's debt default and co-lead the team for Eastern Europe and the former Soviet Union.
Luis Alberto Moreno
President, the Inter-American Development Bank
Luis Alberto Moreno is president of the Inter-American Development Bank (IDB), the leading source of long-term financing for Latin America and the Caribbean. He also chairs the boards of IDB Invest – the IDB Group’s private sector arm – and the Multilateral Investment Fund, a development innovation lab. Since taking office in 2005, Moreno has led reforms to make the IDB more results-driven, securing the largest capital increase in its history and consolidating its private sector operations under IDB Invest.
President, Brazilian Trade and Investment Promotion Agency - Apex-Brasil
Maurício Borges is the current president of Apex-Brasil, appointed by President Dilma Rousseff. He took office on February 22. With over 15 years of experience in foreign trade, Borges held positions such as innovation coordinator and foreign affairs manager at the Brazilian Agency for Industrial Development (ABDI) and foreign trade manager at Sebrae-SP, where he coordinated foreign trade activities of 25 affiliated agencies.
Mauro Borges Lemos
President, Agência Brasileira de Desenvolvimento Industrial (ABDI)
Mauro Borges Lemos is the president of the Brazilian Agency for Industrial Development since February 2011, appointed by President Dilma Rousseff. Borges is also a professor at the Federal University of Minas Gerais, Brazil, where he served as general director for the Center for Regional Development and Planning (Cedeplar). He served as board member for different Brazilian and international professional and research societies.
CEO, Environmental Novociclo
Rodrigo Sabatini is president of Environmental Novociclo S.A. He worked previously with mathematical modeling for flood forecasting at the Working Group on Hydrology and Environment. In 1998, Sabatini founded Ethermidia, one of Brazil’s first internet companies which became a leader in the Santa Catarina market. He also founded EnsinoWeb, a web-based education company, as well Gincana Premiada, which focused on educational entertainment.
CEO, Fundaçao Amazonas Sustentável
Professor Virgilio Viana is CEO of Fundação Amazonas and general superintendent of the Amazonas Sustainable Foundation (FAS, in Portuguese) which seeks to promote the welfare and sustainable involvement of local forest dwellers throughout the Brazilian Amazon. He previously led national consultations which led to the Forest Stewardship Council (FSC) and was founder and president of IMAFLORA, the first Latin American forest certifier.
Robson Braga de Andrade
President, National Confederation of Industry Brazil (CNI)
Robson Braga de Andrade is the president of ORTENG Equipamentos e Sistemas Ltda, a Brazilian provider of integrated energy and automation systems focused on energy, oil, gas, mining, steel, sanitation, telecommunications, and transportation. He has served as the president of the National Confederation of Industry Brazil (CNI) since October 2010. He was president of the Federation of Industry of the state of Minas Gerais from 2002 to 2010.
President, General Motors South America
Jaime Ardila is executive vice president and president of General Motors (GM) South America, responsible for operations in Brazil, Argentina, Paraguay, Uruguay, Chile, Peru, Colombia, Ecuador, and Venezuela, after serving as GM Mercosur president since 2007. He is currently a member of the GM Executive Leadership Team, reporting to GM President, Daniel Ammann. Mr. Ardila also served as vice president and chief financial officer for GM Latin America, Africa and Middle East. In 2001, he was appointed president and managing director of GM Argentina, Uruguay, and Paraguay.
Tatiana Lacerda Prazeres
Secretary of Foreign Trade, Ministry of Development, Industry and Foreign Trade, Brazil
Tatiana Lacerda Prazeres is Brazil's Secretary of Foreign Trade of the Ministry of Development, Industry and Foreign Trade. She graduated with a degree in law and international relations, with a specialization in foreign trade. She holds a master's degree in international law and a Ph.D. in international relations from the University of Brasilia and Georgetown University. After entering the Ministry of Development, Industry and Foreign Trade’s professional body as a foreign trade analyst, she became an official of the United Nations in Geneva.
President and CEO, Americas Society/Council of the Americas
Susan Segal was elected president and CEO of the Americas Society and Council of the Americas in August 2003 after working in the private sector with Latin America and other emerging markets for over 30 years. A passionate supporter of Latin America, she joined the organizations to implement a new strategic plan to renew and return the Society and Council to their historic position. Prior to her current position, she was a founding partner of her own investment and advisory group focused primarily on Latin America and the U.S. Hispanic sector.
August 16, 2012
Speakers discussed the challenges and opportunities to Brazil's competitiveness in a panel at AS/COA's 2012 São Paulo conference....
August 16, 2012
During AS/COA's 2012 São Paulo conference, a panel including former Brazilian Central Bank President Henrique Meirelles and Brazil's secretary of foreign trade explored the U.S.-Brazil trade relationship....
August 16, 2012
In the closing panel of the 2012 Latin American Cities Conferences: São Paulo conference, speakers evaluated ways the government and private sector are promoting sustainable practices in Brazil....
Brazil is going through a vigorous process of economic growth, increasing social inclusion and growing international presence, with a robust industrial capacity and an expanding domestic market. With this, the country enters the globalized world’s chains of production with a new perspective.
The Brazilian government initiated the Plano Brasil Maior, a series of measures in industrial policy, technology, and foreign trade. The plan aims to diversify, innovate, and expand Brazilian export markets through the promotion of a new industrial policy based on sustainability, competitiveness, productivity, and social inclusion.
Trade relations between Brazil and the United States are growing, as Brazil has become more competitive internationally. This relationship is crucial to Brazil’s continued growth. The United States is Brazil’s second largest trade partner, as the South American country is proving increasingly receptive to foreign direct investment. According to the U.S. government, trade between the two countries totaled $101 billion in 2011. Moreover, during President Dilma Rousseff's visit to Washington in March, a commission was created to expand U.S.-Brazil trade and remove non-tariff barriers.
Echoing the objectives of the Plano Brasil Maior—“innovation to compete, competition for growth”—one focus of Brazil's trade policy is eco-entrepreneurship. By promoting small- and medium-sized businesses that are environmentally conscious, the country is seeking lucrative "green" export markets. Coupled with the June Rio +20 conference, Brazil is taking steps to consolidate its leadership in sustainability and in the development of an environmentally conscious private sector.
Accordingly, the Council of the Americas and Apex-Brazil present our 2012 conference in São Paulo in order to discuss the new Brazilian economy and the opportunities and challenges of maintaining sustained growth while promoting innovation and competitiveness.
08:30 – 09:00h Registration
09:00 – 09:15h Welcoming Remarks
- Susan Segal – President & CEO, Americas Society/Council of the Americas
- Maurício Borges – President, Brazilian Trade and Investment Promotion Agency - Apex-Brasil
09:15 – 09:35h Keynote Speaker
- Luis Alberto Moreno, President, Inter-American Development Bank
09:35 – 10:50h Plano Brasil Maior: Boosting Brazilian Industry
This panel will discuss Brazil’s policies regarding macroeconomics, industry, and technology as well as the strengthening of Brazilian competitiveness by promoting FDI, innovation, and trade.
Some of Plano Brasil Maior’s goals for 2014 include:
-Increase GDP investment share from the current 18.4 percent to 22.4 percent
-Increase R&D expenditure share from the current 0.59 percent to 0.9 percent
-Reduce energy intensity in the industrial sector by 9 percent
- Robson Braga Andrade, President, National Confederation of Industry Brazil – CNI
- Mauro Borges, President, Agência Brasileira de Desenvolvimento Industrial (ABDI)
- Dr. Kenneth G. Herd, General Manager, Brazil Technology Center, General Electric
- Moderator: William Waack, Economics and Business Journalist
10:50 – 11:05h Coffee Break
11:05 – 12:10h Trade Facilitation Brazil-USA
This panel will discuss how Brazil and the United States can improve the efficiency of bilateral trade and tariffs.
Brazil is the United States’ eighth largest goods trading partner with $74 billion in bilateral goods trade in 2011. Brazil is the United States’ ninth largest trade partner year-to-date (as of May) in 2012. U.S. exports to Brazil amounted to $17.3 billion year-to-date (as of May), and totaled $63 billion in 2011. Some of the biggest industries for U.S. exports to Brazil include machinery, aircraft, electrical machinery, and mineral fuel. Key Brazilian exports to the United States include mineral fuel and oil (crude), machinery, and steel.
- Tatiana Prazeres, Secretary of Foreign Trade, Ministry of Development, Industry, and Foreign Trade of Brazil
- Henrique Meirelles, Chairman Consulting Committee, J&F Participações
- Jaime Ardila, President, GM South America
- Brian Brisson, Minister Counselor for Commercial Affairs at International Trade Administration, U.S. Embassy, Brasilia, Brazil
- Moderator: Laura Zelenko, Managing Editor, Emerging Markets, Bloomberg News
12:10 – 13:20h Eco-entrepreneurship – Opportunities and Competitiveness
This panel will discuss the prospects and possibilities for sustainable investment in Brazil, including investments in renewable energy, Rio+20, and ecologically sound business as a growth market. One of Plano Brasil Maior’s goals is to increase competitiveness through innovation and technology—which includes investment in environmentally sustainable business and clean technology.
- Francisco Gaetani, Executive Secretary, Ministry of the Environment, Brazil
- Claudia Pires, Sustainability Manager, PepsiCo Brazil
- Moderator: Virgilio Viana, CEO, Fundaçao Amazonas