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A Mexican Firm Bets Big on Live Events

By Cyntia Barrera Díaz

Corporación Interamericana de Entretenimiento (CIE) has become a juggernaut by capitalizing on demand for live entertainment.

This article is adapted from AQ’s special report on China and Latin America MEXICO CITY—Few companies in Latin America embody the glamour and volatility of the entertainment business as vividly as Corporación Interamericana de Entretenimiento (CIE). Founded in 1990 as Operadora de Centro de Espectáculos S.A. (OCESA), the Mexican company has evolved from a bold bet on concerts and live events into one of the top four entertainment powerhouses in the world by number of ticket sales, controlling arenas, convention centers, racetracks, food sales, advertising, ticketing platforms, and...

Read this article on the Americas Quarterly website. | Subscribe to AQ.

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