How Latinos Voted in the 2024 U.S. Presidential Election

Donald Trump may have broken a Latino voting record for a Republican candidate in his 2024 presidential victory. With 42 percent of this bloc’s vote according to AP projections, Trump bested George W. Bush’s 2004 performance among this demographic, which today accounts for about 15 percent of the total U.S. voting population.

With 56 percent of the Latino vote, Kamala Harris continued the trend of Democratic majorities. However, Trump’s share of the Latino vote is a major improvement from his first presidential campaign in 2016 where he only captured 28 percent of the bloc’s votes and in 2020 when he captured 32 percent.  

Of course, the Latino vote is large and diverse—spanning backgrounds, geography, and socioeconomics. Still, Trump made gains across the board. Of particular note, Trump won  47 percent of votes among Latino men, according to AP projections. He also produced double digit gains in majority-Hispanic counties along the Mexico border in Texas and in Southern Florida. 

AS/COA Online looks into what exit polls and results reported as of November 6 tell us about the preferences of Latino voters. Exit polls and projections, it should be noted, can offer insight into general election trends but have larger margins of error than most polls.