The Case for an NBA Team in Mexico
The Case for an NBA Team in Mexico
The NBA is increasingly a global brand. But there's only one place where international expansion really makes sense.
The 1992 Olympic Games in Barcelona marked an inflection point in the history of international basketball, as it was the first time that the U.S. sent NBA players to represent the national team, the original “Dream Team.” That year the share of international players in the NBA was just 5%.
The impact of the Dream Team was so significant that it triggered a rapid integration process of the NBA with the rest of the world. The league developed a broader international fanbase and the share of foreign players rose five-fold to 25%. As the league continues to pursue a global audience, the...
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