Cuban Entrepreneurship in 2021: A Talk with Erich Garcia-Cruz, Yasser Gonzalez, and Adrian

Join AS/COA's Young Professionals of the Americas and Cuba Working Group (CWG) for a conversation with three Cuban entrepreneurs joining live from Havana to discuss their experiences running private businesses in Cuba. 

The Cuban government recently expanded the list of the types of private businesses that can be operated by independent entrepreneurs, which has renewed energy among Cuban cuentapropistas. Still, the dual force of increased U.S. regulations and the COVID-19 pandemic struck a blow to the Cuban economy, which shrank by more than 11 percent in 2020, according to the Cuban government. In addition, the monetary unification and the elimination of the convertible peso (CUC) earlier this year has contributed to macroeconomic disarray and confusion for many Cubans.

As 2021 brings both a new U.S. administration and the opportunity to rebuild after the COVID-19 pandemic, all eyes are on Cuba’s private sector.  

Join us and CWG for a lively discussion with three movers and shakers from Havana, who will share with us their strategies for innovation in Cuba.

Speakers:

• Erich Garcia-Cruz, CEO, BacheCubano
• Yasser González Cabrera, Founder, Citykleta
• Adriana Heredia Sanchez, Co-Founder and CEO, Beyond Roots 
• Yndira Marin, Director, Council of the Americas and Head of Cuba Working Group, AS/COA (chair)
• Brett Perlmutter, Head of Google Cuba (moderator)

Hear more about the three entrepreneurs' stories on the 90 Miles Podcast.

To register, please email: YPAMiami@as-coa.org

This event is open to AS, COA, YPA, and CWG members only.

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