8:30 am to 12:00 pm CDMX

Four Seasons Hotel México, D.F.
Av. Paseo de la Reforma 500, Cuauhtémoc, Juarez
Mexico City


CFO Forum Mexico City 2024

2024 CFO Forum: Mexico City (Image: Alexis Garcia)

2024 CFO Forum: Mexico City

Senior finance executives discuss the most relevant topics for chief financial offiers in Mexico and the Latin America.

8:30 am to 12:00 pm CDMX

Four Seasons Hotel México, D.F.
Av. Paseo de la Reforma 500, Cuauhtémoc, Juarez
Mexico City


CFO Forum Mexico City 2024

2024 CFO Forum: Mexico City (Image: Alexis Garcia)


This edition of Council of the Americas' CFO Forums provides senior finance executives with the opportunity to meet, learn, and discuss key topics impacting their industries, in a private, off-the-record program conducted in Spanish. 

This year's sessions will explore crucial themes, such as economic and political outlooks, green finance, cybersecurity, and trade.

Registration: Natalia Posada at cfoprogram@as-coa.org

Program Information: Luciana Sabillon at lsabillon@as-coa.org

Sponsorship Opportunities: Cyndi Balladares at cballadares@as-coa.org

Note: This event is only open for senior finance executives (CFO, VP of Finance and Head of Treasury). If you are interested in sharing this invitation within your company, please contact cfoprogram@as-coa.org.


9:00 to 9:10 am: Welcome Remarks 

  • Maria Lourdes Teran, Vice President, AS/COA Miami 
  • Moderator: Martin Barrios, Managing Director, Global Transaction Services Country Head, Bank of America Mexico 

9:10 to 10:00 am: Session I – Government Leader Economic Outlook: Mexico 

A senior government leader will provide perspectives on Mexico’s current economic landscape for the rest of the year.

  • Rodrigo Mariscal, Head of Economic Planning Unit and Chief Economist, Ministry of Finance and Public Credit of Mexico

10:00 to 10:45 am: Session II – Green Finance: Transition to a Low-Carbon Economy 

The role of CFOs has evolved into an important position in companies' transition to a low-carbon economy. From pursuing environment-related investment initiatives to issuing green bonds and adhering to sustainability reporting standards, today's CFOs must be equipped to navigate a growing range of risks. The panel conversation will explore how understanding the risks associated with environmental and social issues can influence the long-term performance of the business. 

  • Arturo Rodriguez, Manager for Ibero-American Relationships, IFRS Foundation  
  • Francisco Suarez, Director of Strategic Affairs & Corporate Relations, FEMSA 
  • Adrian Garza, Senior Credit Officer, Moody's Ratings 

10:45 to 11:05 am: Networking Coffee Break       

11:05 to 11:50 am: Session III – Rethinking Cybersecurity Risk: Building Resilient Organizations 

Managing cybersecurity risk has emerged as a critical component of overall business risk management, with the CFO playing a central role. A panel of experts and CFOs will share their experiences and explore forward-thinking solutions and strategies aimed at protecting against cyber-attacks. In a world where the threat landscape is evolving quickly, how can companies better prepare for cyber protection? 

  • Omar Ochoa, Cortex Regional Sales Manager, Palo Alto Networks 
  • Erwin Campos, Global CISO, Grupo Bimbo 

11:50 am to 12:30 pm: Session IV – 2024 Elections: A Pivotal Year for Trade Integration 

As Mexico and the United States prepare for the 2024 elections, the trade relationship between these two nations faces potential shifts and challenges. An expert will provide insights into the possible impacts of these elections on nearshoring opportunities and bilateral trade.  

  • Juan Carlos Baker, CEO and Founding Partner, Ansley International Consultants 

12:30 pm: Closing Remarks


Rodrigo Mariscal Paredes
Head of Economic Planning Unit and Chief Economist, Secretariat of Finance

Rodrigo Mariscal Paredes is chief economist and head of the Economic Planning Unit at the Ministry of Finance and Public Credit. Previously he was director general of macroeconomic analysis within the same Secretariat.

He served as a principal analyst at the Institute of...

Juan Carlos Baker
Principal Chief Executive Officer, Ainsley

Juan Carlos Baker is a founding partner at Ansley. He is also a former official with over two decades of professional trajectory in Mexico´s Federal Government, and a lecturer on trade and economics at the Universidad Panamericana in Mexico City. Prior to his current activities...

Arturo Rodriguez
Manager for Ibero-American Relationships, IFRS Foundation

Arturo Rodríguez has more than 15 years of experience working in the sustainability space. He currently serves as Jurisdictional Lead for Ibero-American at the IFRS Foundation. In this position, Arturo leads efforts in the region to raise awareness among companies, investors...

Adrian Garza
Vice President, Senior Credit Officer, Moody’s Investors Services

Adrian Garza currently serves as a Vice President - Senior Credit Officer within the Global Project and Infrastructure Finance Team. He is responsible for a portfolio of utilities and infrastructure companies in Latin America and the Caribbean. He is a regular participant at high...

Francisco Suárez
Director of Strategic Affairs & Corporate Relations, FEMSA

Francisco Suárez estudió la carrera de Contador Público (1994) en la Universidad Autónoma de Baja California, en donde también concluyó la Maestría en Administración en CETYS (1999) y el Doctorado en Administración con Concentración en Administración Estratégica (2013). 


Omar Ochoa
Cortex Regional Sales Manager, Palo Alto Networks

Omar Ochoa es actualmente Regional Sales Manager de Palo Alto Networks México de Cortex, con más de 15 años de experiencia en la industria. Omar ha colaborado por varios años con empresas tecnológicas de Silicon Valley, ahora Omar acompaña a las empresas en México para que se...

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