Brazil's Economy, Explained in a Pair of Flip-Flops
Brazil's Economy, Explained in a Pair of Flip-Flops
By
Stephen Kurczy
The sale of iconic Brazilian sandal-maker Havaianas underscores who is selling and who is shopping in a distressed economy.
Havaianas is to Brazil what Apple is to the United States. More than a pair of flip-flops, they are part of the country’s self-image, a product that embodies the idea of Brazil as a carefree country of surf, samba and soccer.
So the distressed sale in November of Havaianas’ parent company, Alpargatas S.A., was symbolically important. It underscored a recent flurry of deal...
Read this article on the Americas Quarterly website. | Subscribe to AQ.
