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Miguel Velandia

Vice President and General Manager for Brazil, Medtronic

Miguel Velandia is the vice president and general manager of Medtronic in Brazil. He has more than 13 years of experience in the medical equipment industry in Latin America. Prior to arriving in Brazil, Velandia was vice president for Puerto Rico, Central America, and the Caribbean. Velandia led a number of key initiatives in the region, including channel optimization in Panama to allow direct sales in the country and expand Medtronic's space in the Dominican Republic, as well as closer partnerships and relationships with government stakeholders, hospital associations and sources payers. Prior to joining Medtronic, Velandia worked at Johnson & Johnson and held various positions of responsibility and scope, including sales, marketing, and strategy focused on emerging markets, margins & acquisitions, and overall management. Velandia is an electronic engineer, with a post-graduate degree in finance and an MBA from the Business School in Spain / Kenan-Flagler Business School, University of North Carolina, Chapel Hill. Velandia lived and worked in Colombia, the United States, Puerto Rico, Panama, and Brazil. He’s married to Patricia and father of Maria Del Mar and Elisa.

Miguel Velandia é vice-presidente e general manager da Medtronic no Brasil. Ele tem mais de 13 anos de experiência na indústria de equipamentos médicos na América Latina. Antes de chegar ao Brasil, Velandia foi vice-presidente para Porto Rico, América Central e Caribe. Velandia liderou uma série de iniciativas-chave na região, incluindo a otimização de canais no Panamá para permitir vendas diretas no país e expandir o espaço da Medtronic na República Dominicana, além de estreitar parcerias e relacionamento com stakeholders do governo, associações de hospitais e fontes pagadoras. Antes de ingressar na Medtronic, Velandia trabalhou na Johnson & Johnson e ocupou vários cargos de responsabilidade e alcance, incluindo vendas, marketing, estratégia com foco em mercados emergentes, margens & aquisições e gerenciamento geral. Velandia é engenheiro eletrônico, com pós-graduação em finança e MBA na Business School na Espanha / Kenan-Flagler Business School, University of North Carolina, Chapel Hill. Miguel morou e trabalhou na Colombia, Estados Unidos, Porto Rico, Panamá e Brasil. É casado com Patrícia e pai de Maria Del Mar e Elisa.