Guillermo Garza Martínez is currently the chief public affairs, communications and sustainability officer of Arca Continental, one of the most important bottlers of the Coca-Cola System worldwide, with almost 100 years in operation, and the only Latin American bottler operating in the US.

Additionally, he serves as chairman of the Board of Grupo PIASA, one of Mexico’s largest sugar mills, vice president of the Board of the U.S.-Mexico Border Philanthropy Partnership, and serves on several boards for industry-related companies and international organizations, including PetStar, the largest food-grade PET recycling plant in the world, the Council of the Americas, International Council of Beverages Associations LATAM, and The United Nations Global Compact in Mexico, among others.

He has over 30 years’ experience in sustainability, communications, social responsibility, and public affairs with a Bachelor’s in Communications and Master of Science degrees, as well as executive education certificates from various international universities.