Guillermo Garza Martínez currently serves as chief public affairs, communications and sustainability officer of Arca Continental, one of the largest bottlers of the Coca-Cola System worldwide, with nearly 100 years in operation, and the only Latin American bottler operating in the U.S. He also serves as chairman of the Board of Grupo PIASA, one of Mexico's largest sugar mills, vice president of the Board of the U.S. Mexico Border Philanthropy Partnership, and sits on several boards for industry related companies and international organizations, including PetStar, the largest food grade PET recycling plant in the world, the Council of the Americas, the International Council of Beverages Associations LATAM, and the United Nations Global Compact in Mexico, among others. He has over 30 years of experience in sustainability, communications, social responsibility, and public affairs, holding a bachelor's degree in Communications, a Master of Science degree, and executive education certificates from various international universities.