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Guillermo Areas

Head Government Relations and External Affairs, Representative Office, Latin America and the Caribbean, The BMW Group

Guillermo Areas has over 25 years of professional experience working in the Latin American region at the intersection of government and business. During this time, he has held positions of progressive responsibility with renowned companies such as Bayer, DHL and currently with BMW Group as Head of Government and External Affairs for Latin America and the Caribbean.

One of his key focus areas is engaging with government, institutions and civil society in promoting and developing the adoption of electric mobility in Latin America and the Caribbean. He has actively worked developing conditions for EVs in: Argentina, Chile, Colombia, Costa Rica, Ecuador, Panama and other markets. He has also presented on this topic at several regional conferences.

His management, strategic planning and government relations experienced makes Mr. Areas a multifaceted professional with the expertise to identify opportunities and threats to the business and most important how to act upon them. Early in his career he served as a diplomat in Washington, DC.

Areas holds an MBA from Thunderbird, School of Global Management, which he attended under an Organization of American States Academic Scholarship, a bachelor’s in international relations from Florida International University and an associate degree in political science from Miami Dade College.