Carlos "Charly" Arguindegui is the executive vice president and general manager for Latin America at Salesforce. He leads the company's growth in the region and helps businesses of all sizes adopt AI and cloud technologies to power their digital transformations. He joined Salesforce in 2019 with extensive experience in the technology sector. During his time at the company, he was responsible for the expansion of Salesforce in Latin America (excluding Mexico and Brazil), achieving sustained growth. Under his leadership, offices were opened in Argentina, Chile, Peru, and Colombia. Previously, he also managed small and medium-sized enterprise (SME) accounts in the region. He was appointed executive vice president and general manager for Latin America in August 2025. With a strong background, he previously held leadership positions at companies such as Oracle, Tata Consultancy Services, and SAP.Charly holds a master's in finance and a bachelor's in economics from Universidad Torcuato Di Tella. He also completed an Executive MBA at the Ross Business School at the University of Michigan.