Catalina Ulloa is corporate planning manager and leads the artificial intelligence adoption strategy at Compensar, an integrated well-being platform that goes beyond its role as a Caja (health and social benefits fund). An economist with a master’s degree and more than 14 years of experience in strategic direction, financial planning, and organizational transformation, she is convinced of technology’s potential to transform businesses. Throughout her career, she has focused on helping organizations become data-driven, leveraging advanced analytics and generative artificial intelligence to achieve operational efficiencies and significantly improve key execution times.