Adriana La Rotta is responsible for the development and the implementation of the organizations' media strategy, as well as day-to-day engagement with news outlets and publications. She joined AS/COA in May 2012.
La Rotta is an award-winning journalist and media professional with broad experience in Latin America, Asia, and the United States. She is the author of a column that is published on alternate Saturdays in El Tiempo, Colombia's leading newspaper. In addition to having worked as a correspondent at major regional news outlets—including El Tiempo, La Nación, and Gazeta Mercantil—she enjoyed a successful career as a television journalist and anchor on Colombia's top-rated evening news program, QAP Noticias.
As a public relations executive, La Rotta was responsible for the media agenda of Colombia's Investment Promotion Agency in Hong Kong and consulted for the Inter-American Development Bank and international public relations firms. Between 1993 and 2002, La Rotta lived and worked in São Paulo, Miami, Tokyo, and Hong Kong. Her extensive international experience and journalism work give her a unique perspective on Latin America's role in the world and the continent's opportunities in the twenty-first century.
La Rotta is a native Spanish speaker who is also fluent in English and Portuguese. She has a bachelor's in journalism from Colombia's Universidad Javeriana and a certificate in NGO management from Temple University-Japan.