Will El Salvador's Nayib Bukele Be the Next Social Media President?

By Ximena Enríquez

The frontrunner’s direct connection with supporters is upending party politics.

On October 2, Nayib Bukele made things Facebook live official: He sat on a white couch in his living room, looked into the camera, and announced he was running for president of El Salvador. Bukele, 37, has over 1.3 million followers on his fan page, equivalent to roughly 20 percent of El Salvador’s population. The video got over a million views.

The youngest presidential candidate, Bukele is also the savviest on social media, and his...

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