The Audience for Women’s Soccer Is—Slowly—Growing in South America. Now They Need the Funding.

By Matias Pinto

The region is known for soccer across the globe, but still struggles to recognize its female athletes.

SÃO PAULO — Lack of sleep is about to hit soccer fans in the Americas, as national teams prepare to battle for the 2023 Women’s World Cup in New Zealand and Australia. The U.S. team enters the 9th edition of the competition as a favorite, while in Latin America the situation is very different. Northern Hemisphere countries have held the Cup in all the eight FIFA Women’s tournaments so far. The current champion, the United States, has won the Cup four times, and Germany has won twice. But the land of Pelé, Messi and Suarez, South America, has barely made a show at a final....

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