Amazon Case Study: Natura’s Supply Chain

By AQ Online

The market leader gets about 17% of its components from the rainforest.

This article is part of AQ’s special report on sustainable development of the Amazon. Place the words “sustainable business” and “Amazon” together and the word Natura is likely to follow. A global conglomerate that includes Avon, Aesop and The Body Shop, Natura began betting on biodiversity in the 1990s, before its expansion outside of Brazil. But incorporating forest components into its product lines and finding suppliers in the Amazon was no simple task. “Hiring local experts from the beginning helped them structure a supply chain that simply didn’t exist...

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