Since 2019, Juan Cruz has served as a non-resident senior adviser to the Center for Strategic & International Studies. Currently, he works as a senior advisor at Dinámica Américas advising companies and organizations. In 2025, he joined the Inter-American Dialogue’s Citizen Security Task Force.

From 2017 to 2019, Cruz worked with the National Security Council as the special assistant to the president and senior director for Western Hemisphere Affairs. He drove interagency decision-making processes for the region and worked with international partners to foster shared understanding of key issues. He was instrumental in defining the administration’s approach to the Venezuelan crisis, the administration’s Cuba policy, and furthering the overall Western Hemisphere strategy.

Cruz's professional career spans three decades as a public servant in the U.S. government. His deep understanding of the region was honed through overseas postings in Brazil, Colombia, Guatemala, Honduras, Mexico, Panama, Peru, and Venezuela. While in Colombia, Cruz fostered historic successes against drug cartels and guerrilla insurgencies. Throughout his government service, he has led teams to support, execute, and shape U.S. foreign policy and national security.

Cruz speaks fluent Spanish and Portuguese. He holds a BA from Georgetown University's School of Foreign Service, an MA in international public policy from Johns Hopkins University's School of Advanced International Studies, and an executive leadership certification from Northwestern University’s Kellogg School of Management. He also studied at the Pontifícia Universidade Católica do Rio de Janeiro.