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YPA Heladito with 16 Handles Founder Solomon Choi

Americas Society / Council of the Americas

April 22, 2015


(Image: Solomon Choi)

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This event is open to YPA members only. Admission: $15
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Young Professionals of the Americas (YPA) will host an “heladito” with Solomon Choi, founder and CEO of 16 Handles. Get to know Choi’s career path as an entrepreneur, learn about the creation of 16 Handles, and ask professional development questions... all while sampling four delicious flavors of frozen yogurt!

This event is part of YPA's Cafecito Series in New York City, which brings prominent leaders from various fields together with YPA members in a small, intimate setting.

Solomon Choi is a seasoned food service industry leader, raised on the philosophy that “passion brands” are built by engaging with consumers in ways that enrich their daily lives. Recognizing a niche market in self-serve, frozen yogurt, Solomon studied the dessert business firsthand by apprenticing in one of the original self-serve frozen yogurt shops in California. He parlayed that knowledge by taking his deep industry insights and relocating to New York to launch 16 Handles™, where the brand has since exploded into a regional phenomenon. In 2008 the very first 16 Handles opened in New York City’s East Village. At the time, there were eight direct competitors within a three-block radius. Through smart marketing that merges grassroots, social and strong PR efforts, Solomon pioneered the concept into what is now 41 operating locations across the east coast with 50 units projected to be open by the end of this year. Today the company remains well poised for continued growth and has since incorporated a corporate chef to help drive flavor recipe innovation. A multiple-time guest panelist for NYU Stern’s Annual Marketing Conference, Solomon has been featured on MSN, CNBC, Bloomberg News, ABC News, Fox Business and in the Wall Street Journal and The New York Times, among many others. He is a graduate of the Marshall School of Business at USC with a degree in Marketing.

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