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The U.S. Launch of Telefónica’s Global Millennial Survey

Americas Society / Council of the Americas

July 15, 2013


(Image: Kirill Kedrinksi)


The Telefónica-Financial Times Millennial Survey is the largest and most comprehensive survey of millennial adults aged 18-30 conducted to date. The online survey, conducted in 27 countries and with 12,171 respondents, probed into what today’s young adults think about technology, global, and regional economies, as well as their personal and professional hopes and dreams.

Americas Society/Council of the Americas held a panel discussion on Telefónica’s Millennial Survey. This event brought together leaders and experts in technology and innovation to discuss the results of this survey and how access to technology and digital literacy has empowered and ignited a spirit of entrepreneurship in today’s young adults.

Access Telefónica’s Global Millennial Survey.
See an overview of the survey to be presented at tonight's event


  • José María Álvarez-Pallete, Chief Operating Officer, Telefónica S.A.
  • Don Baer, Worldwide CEO, Burson-Marsteller and Chairman, Penn Schoen Berland
  • Jay Leveton, Worldwide Executive Vice President/Interim CEO, Penn Schoen Berland
  • Susan Segal, President and CEO, Americas Society/Council of the Americas
  • Emily Steel, US Media and Marketing Correspondent, Financial Times (Moderator)

Event Information: Mercedes Laxague | | 1-212-277-8382
COA Corporate Membership Information: Monica Vieira | | 1-212-277-8344
Press: Adriana La Rotta | | 1-212-277-8384

José María Álvarez-Pallete

COO, Telefónica

José María Álvarez-Pallete is chief operating officer of Telefónica. He is also a member of both Telefónica’s Executive Committee and its Digital Board. Before assuming these positions, Mr. Álvarez-Pallete served as chairman and CEO of Telefónica Europe from 2009 to 2011, and as CEO of Telefónica Latin America from 2006 to 2009. Previously, he served as managing director of Telefónica Latin America, chairman and CEO of Telefónica Internacional, general manager of Finance for Telefónica Internacional, and general manager of Corporate Finance in Telefónica.

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Don Baer

Worldwide Chair and CEO / Chairman, Penn Schoen Berland

Don Baer is worldwide chair and CEO of Burson-Marsteller and chairman of Penn Scoen Berland. Prior to taking up these positions, he was the senior executive vice-president for strategy and development of Discovery Communications. Mr. Baer was also senior adviser to President Bill Clinton between 1994 and 1998, serving in roles such as director of strategic planning and communications, chief speechwriter and assistant to the president. He previously worked a journalist, reporting for publications such as U.S.

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Jay Leveton

Worldwide Executive Vice President / Interim CEO, Penn Schoen Berland

Jay Leveton is the worldwide executive vice president and interim CEO at Penn, Schoen & Berland. He has conducted research for major national Democratic Party political clients including former president Bill Clinton, senator Hillary Clinton, Connecticut senator Joseph Lieberman, and former Indiana senator Evan Bayh. Additionally, Mr. Leveton has led research projects for the Democratic National Committee, the Democratic Leadership Council, and the New Democrat Network. He has also conducted research for several Fortune 500 companies including: Verizon, Yum!

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Susan Segal

President and CEO, Americas Society/Council of the Americas

Susan Segal was elected president and CEO of the Americas Society and Council of the Americas in August 2003 after working in the private sector with Latin America and other emerging markets for over 30 years. A passionate supporter of Latin America, she joined the organizations to implement a new strategic plan to renew and return the Society and Council to their historic position. Prior to her current position, she was a founding partner of her own investment and advisory group focused primarily on Latin America and the U.S. Hispanic sector.

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Emily Steel

US Media and Marketing Correspondent, Financial Times

Emily Steel is the U.S. media and marketing correspondent for the Financial Times. Before joining the Financial Times in 2012, she worked as a social media editor and a reporter at the Wall Street Journal. Ms. Steel has also previously reported for the St. Petersburg Times and the Shanghai Daily. She was a finalist for the Pulitzer Prize in Explanatory Reporting, and she was awarded the Society of Professional Journalist’s Sigma Delta Chi Public Service Award as well as a Gerald Loeb Award for Online Enterprise.

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