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BRAVO Leadership Conversation: Blanca Treviño, President and CEO, Softtek

Council of the Americas

July 9, 2020



Join us in a conversation with Blanca Treviño, who will discuss the role of technology in Latin America’s recovery after COVID-19, as well as the potential opportunities of “nearshoring,” a practice Softtek has been implementing for years. Additionally, she will touch on the test of true leadership during times of crisis, as well as the role of female leaders in building back the region. 

Treviño has been the CEO and President at Softtek since 2000. During this time, Softtek has grown to become the leading information technology services company in Latin America.

This Leadership Conversation is part of the 2020 COA Symposium and BRAVO Virtual Series: Leadership and Transformation in Times of Crisis. The series will address the unprecedented challenges brought globally and regionally by the pandemic, as well as the various responses across sectors and stakeholders in order to reshape the post COVID-19 world. 
Join the discussion on Twitter #BRAVObiz | @ASCOA

AS/COA members can register to participate in the conversation via Webex, where they will be able to ask questions to the Softtek head.

To register, please contact Cyndi Balladares at

For press inquiries, please contact


Video: BRAVO Leadership Conversation with Blanca Treviño

July 09, 2020

The president and CEO of Softtek talked about the importance of technology, not just as a field to itself, but in terms of how it has allowed other industries to adapt during the pandemic....