Farm to Phone: How Latin America Is Feeding China With E-Commerce
Farm to Phone: How Latin America Is Feeding China With E-Commerce
Technology is feeding China’s growing middle class’ taste for Latin flavors.
Chinese appetite for online shopping has opened a wide new market for Latin American agricultural products: Digital supermarkets. Multiple virtual grocery shops are making it easier for Latin American producers not only to sell their fruits and vegetables on the other side of the planet, but to understand, in real time, their Chinese customers’ tastes and preferences.
Shanghai resident Li Shasha orders beef from Uruguay, cherries from Chile, and the occasional bottle of Argentine Malbec right from her phone. The products are delivered to her doorstep in less than 30 minutes, just as...
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