A Dash of Color: Latin America's Color Runs

Chalk it up to the running craze in Latin America. Or to the revitalization of the region’s cities. Either way, the U.S.-based Color Run is turning the hemisphere’s streets into a rainbow of vibrant color. The urban running events—which are billed as “the happiest 5K on the planet”—involve a 3.1-mile sprint through a city while being showered with colored powder by spectators along the route. The participants, covered in yellow, red and blue, gather at the end for a color party, complete with live music, dancing and a secondary dusting.

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