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Trust and Confidence are Key for U.S.-China Businesses

By Michael Barris

At an AS/COA panel experts discussed the future direction of the world economy and how emerging markets can deal with slowing growth.

Sometimes it's not enough for money to talk. It has to cut through a cacophonic, complicated din.

Take the recent rebalancing of world growth, for instance. "Just as economists have begun lowering their forecasts for China and other developing economies, the American economy is bouncing back." So went the promotional blurb for an economic forum co-presented last week by the Americas Society/Council of the Americas and China Business News.

"Japan appears to have turned a corner and is ending almost two decades of deflation," the item posted on the AS/COA website said. "Economic data out of Europe suggest the crisis is finally coming to an end. What is the future direction of the world economy? How will emerging markets deal with slowing growth and the current investment outflow?"

The value to both China and the US of sorting out the complexity can't be overstated. China is at least a $300 billion market for US companies and US workers, according to the US-China Business Council. What's more, US exports to China, including manufactured goods, chemicals, electronics, and agriculture products, consistently top $110 billion annually.

With so much money on the table in a shifting economic landscape, what will be the key US-China business issue in the months, or even years, ahead?...

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