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Harvesting Hope

By Gustavo Setrini

Can global certifications like Fairtrade help the agricultural poor reap the benefits of globalized trade?

Being a consumer today is a fraught enterprise. The marketplace is no longer simply a venue for satisfying individual preferences. It is now an arena for expressing social and political identity, and even a mechanism for addressing some of consumerism’s less desirable side effects—from environmental degradation to exploitative labor practices. But consumerism’s newfound potential has bred new anxieties. The world’s shoppers increasingly feel pressure to inform themselves about how the goods they buy are produced and to take action and create change.

Agriculture, which accounted for...

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