Blanca Treviño has been leading Softtek as President and CEO since 2000. Under her leadership, Softtek has become the leading information technology services company in Latin America. Throughout her 30-year career at Softtek, Ms. Treviño has gained international recognition as a promoter of the IT services industry in and from emerging countries, collaborating with various government administrations promoting the nearshore model. In 2019, WITI inducted her into the Women in Technology Hall of Fame, and in 2018, Educando (formerly, Worldfund) recognized Mr.Treviño with the “Education Leadership Award”. Blanca serves as the Vice President of the Mexican Business Council, is a member of the Advisory Council of the MIT School of Engineering, and board member of Walmart Mexico, Grupo Lala, the Mexican Stock Exchange, as well as universities, including her alma mater, Tecnológico de Monterrey (ITESM).