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COA Symposium: The Acceleration of the Future of Work

Council of the Americas

October 22, 2020



Join Council of the Americas for a high-level panel with regional and global leaders who will share their perspectives on the future of work and the evolution of a digital workforce.

As a global pandemic forced many employees and employers to quickly adapt to a virtual workplace, a new normal emerged in which the seeming contradiction of both a human- and technology-driven world doesn’t seem so unrealistic after all. However, in Latin America—where a large informal economy exists and a digital divide that has aggravated the impact of the pandemic—the future of the workplace and workforce is in question. Only innovative approaches and cutting-edge solutions will help societies and industries overcome challenges and embrace the intersection of humanity and technology.

  • Fernando Iraola, Global co-Head of Corporates GTS Sales & GTS Head Latam, Bank of America @BofA_business
  • Sebastian Fernandez Silva, Chief People Officer, MercadoLibre 
  • Linda Aiello, EVP of International Employee Success, Salesforce @Divaelle
  • Alex Camino, Chief Marketing Officer, Softtek @alexcamino
  • Michael Stott, Latin America Editor, Financial Times (moderator) @mj_stott
  • Susan Segal, President and CEO, Americas Society/Council of the Americas (host) @s_segal

This panel is part of the 2020 COA Symposium and BRAVO Virtual Series: Leadership and Transformation in Times of Crisis. The series addresses the unprecedented challenges brought globally and regionally by the pandemic, as well as the various responses across sectors and stakeholders in order to reshape the post COVID-19 world.

Join the discussion on Twitter #BRAVObiz | @ASCOA

The program will be livestreamed on this website starting at 4:00 p.m. ET on the day of the event.

AS/COA members are encouraged to participate in the panel via Webex, where they will have access to participate in a Q&A with the panelists.

To register please contact Francisco Martinez at

For press inquiries, please contact

Fernando Iraola

Global co-head of Large Corporates GTS Head of Latin America Corporate Banking and Global Transaction Services, Bank of America

Fernando Iraola was appointed global co-head of Large Corporates Global Transaction Services (GTS) in December 2018. Alongside his colleague, Matthew Davies, he leads the origination, sales, and delivery of the firm’s transaction services solutions to global corporate clients across the United States, LATAM, and EMEA. Mr. Iraola joined the firm in July 2014 as managing director and head of Latin America Corporate Banking (CBK). In December 2015, his responsibilities were expanded to also lead the Global Transaction Services (GTS) franchise in the region.

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Sebastián Fernandez Silva

Chief People Officer, MercadoLibre

Sebastián Fernandez Silva serves as chief people officer for Mercado Libre (MELI), the leading Latin American online commerce and fintech company. He joined the company in 2004 and started-up the People department. He leads the human capital management for the 18 countries where the company operates with a headcount of more than 13,500 employees. Great Place to Work recognized MELI as one of the TOP 3 companies in Latin America and among the best 25 around the world.

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Linda Aiello

EVP of International Employee Success, Salesforce

Linda Aiello is the executive vice president of employee success business partners at Salesforce where she leads a global team dedicated to advancing business objectives by providing HR support and counsel to specific functions throughout the company. Aiello has held leadership positions at Salesforce since she joined in 2016. Most recently, she led International Employee Success overseeing employee recruitment, benefits and engagement programs for Salesforce’s workforce outside the US.

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Alex Camino

Chief Marketing Officer, Softtek

Alex Camino joined Softtek in 1995 and today he leads the organization’s marketing and communications efforts worldwide as CMO. His team has contributed to making Softtek one of Latin America’s most successful IT brands, bringing the nearshore industry to global prominence in the process. Camino oversees the company’s brand awareness, demand generation, corporate design and communications strategy, as well as the defining of tools for sales acceleration and to propel customer business.

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Michael Stott

Latin America Editor, Financial Times

Michael Stott is the Latin America editor of the Financial Times based in London. He was previously in Tokyo as managing editor of the Nikkei Asian Review, a sister publication covering Asian business and politics. Prior to that Stott was the FT's UK news editor. He reported from Latin America between 1990-1998, living in Brazil, Colombia, and Mexico. Formerly Moscow bureau chief and editor, Europe, Middle East and Africa at Reuters, Stott joined the FT in 2014.

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Susan Segal

President and CEO, Americas Society/Council of the Americas

Susan Segal was elected president and CEO of the Americas Society and Council of the Americas in August 2003 after working in the private sector with Latin America and other emerging markets for over 30 years. A passionate supporter of Latin America, she joined the organizations to implement a new strategic plan to renew and return the Society and Council to their historic position. Prior to her current position, she was a founding partner of her own investment and advisory group focused primarily on Latin America and the U.S. Hispanic sector.

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Video: COA Symposium - The Acceleration of the Future of Work

October 22, 2020

Four executives shared how their finance and technology companies are responding to the need for digital workspaces....