How a Small Town in Brazil’s Interior Reinvented Itself As a World-Class Tech Hub
How a Small Town in Brazil’s Interior Reinvented Itself As a World-Class Tech Hub
Santa Rita do Sapucaí’s new vocation will be on display when Google, Facebook, Uber visit during this month’s Hack Town.
Nestled among rolling green hills, coffee plantations and dairy farms, Santa Rita do Sapucaí is steeped in the agricultural traditions of Brazil’s Minas Gerais state. But there’s more to this bucolic town of 40,000 than quaint churches, country cooking and great coffee: it has successfully reinvented itself as a technology hub.
City officials and heads of industry boast they’re an example for other small towns to follow – and they’re right. Drawing talent from local universities – some of Brazil’s best when it comes to tech – and supported by a partnership of public and the private...
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