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How a New Program Is Cutting the 'Brazil Cost' for São Paulo's Entrepreneurs

June 19, 2017

Marcelo Sasso worked in the finance department of a São Paulo advertising firm, and was good at his job. So good, in fact, that friends and acquaintances often came to him for advice. This raised a question: Why not start his own financial administration and consulting company?

For starters, the risks were daunting. The country was facing an economic crisis, and Sasso had a daughter to support. Plus, there was Brazil’s infamous for red tape: Opening a business would take him an average of 100 days, according to the World Bank’s "Doing Business" study. Brazil ranks 175 out of 190...

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